Many have said that social media may be the final dead end to a traditional online newspaper. While social media has certainly changed the news media significantly, it can also greatly benefit your publication. Three effective ways to use social media to benefit your hyperlocal newspaper In the years that we have been observing the …See More
Video strategies
Video has proven to be the most engaging medium for content delivery. The engagement statistics are off the charts when compared with written content. So how can a hyperlocal newspaper use video cost effectively to engage audience? Headline Run Down Train your staff so that they can quickly and efficiently record a short daily 30 …See More
Monetization strategies that work
Effectively monetizing your local newspaper is critical for you and your community. Fair, balanced, and accurate reporting of local events and issues is critical to your community and other communities which rely on accurate reporting of big news that happens in your local region. Without proper monetization, fair and honest journalism cannot happen. Newspapers cost …See More
Ethics of sponsored content
Many journalists have varied opinions on the ethics of sponsored content. Our team enjoys the privilege of seeing it done well, and not so well. Here are our observations and recommendations for the ethical and effective use of sponsored content: Would you publish the content as an editorial article? Sponsored content runs the gambit from …See More